In this article, I want to underline the importance of social media and refer to the closure of my second blog “10 Reasons why you should start your personal branding now”. Remember when you meet someone, new, off- or online? I bet that, when you have the opportunity, you Google the person and search across diverse social media channels to get more information about him or her. So make no mistake, people will Google you too! Therefore, I would like to share some tips to improve your online Personal Branding Strategy. It will make a huge difference and eventually creates a bigger network and more opportunities.
By using social media only 6 hours a week, 66% of marketers enjoy improved lead generation.
Source: Digital Marketing Institute
Create a successful social media strategy
Investing in social media is a big part of your successful Personal Branding strategy. You could end up spending many (more) hours online with so many different social media channels available and no plan of action. It takes time and effort to set your Personal Brand apart and carve out your place as there’s heavy competition on all of them. So here are some tips to implement an effective social media strategy for your Personal Brand:
1. Decide which social media channels you want to be active on
To achieve that, make sure you have answers to the following questions:
- What are your aims and what is the message you will use social media to communicate?
- Who is your target audience and which social media channels do they already use?
The most effective social media strategies are based on social media demographics. These data-driven insights ensure that your Personal Branding strategy, and the channels you choose, facilitate the most relevant and targeted approach possible.
And remember this. Being active on too many channels means you’ll spread yourself too thinly, and will dilute the impact of your branding strategy. Meanwhile, too few means your brand visibility and reach will decrease.
2. Be visible and accessible
Branding yourself is making yourself visible and accessible. People need to know who you are. Open your social media profiles to the public, allow incoming messages, and interact with your followers. The more visible and accessible you make yourself, the stronger your personal brand will be.
3. Define your voice
Personal branding is all about showing others what you’re about…so, tell them who you are. Think about what you want to be known for. Establish your expertise, and don’t be afraid to show it off.
4. Show the real you
Be authentic, or else you will push your followers away. Don’t use each platform 100% as a marketing channel. Show them who you are. Let them in and show your followers a glimpse of your life. Your interest, hobbies, what you like to eat, or drink, etc.
5. Find the right groups
A good first step is to visit KnowEm.com. It has one of the most comprehensive lists of all of the social networks on the web, so it is also a good place to look for networks beyond the obvious Facebook, Twitter, Google+, etc.
Then ask yourself these questions: Is the group related to my industry? Can I connect with other members? What are members talking about, and how often? Narrow down your search with these questions. It might be hard to find a group that’s well managed and up to date.
6. Create consistency
Followers may notice you on Instagram and decide to check you out on other social media channels, therefore it is important they know they’ve found the right account at first glance. Use the same profile image, name, colors, and bio across all platforms. Ensure the link to your website is easy to see.
7. Engage regularly
Engagement is a perfect tool to measure social media success. Boosting engagement helps you build trust, recommendations, and perception online. Engagement is particularly important on Facebook and Instagram because their algorithm prioritizes posts with higher engagement, showing them in the feed before posts with less engagement.
8. Creative content
To engage you’ll need content that’s attractive, valuable, and worth sharing. Try to use a mix of texts, pictures, videos, stories, moments, quotes, and questions across your social media.
Struggling for social content is not a new phenomenon. You have meetings. Things come up. And sometimes it’s just really hard to share your next social media update. For this reason, it’s very helpful to create a content plan and a social media calendar.
You won’t be panicking for something new to push out to your fans because you already took care of that last week. There are many examples and templates online to help you coordinate your social media strategy better.
Lastly, let your content focus on what is most important to your community, rather than what is most popular.
9. Maintain a detailed database of contacts.
As your personal brand grows, so will your list of contacts. It’s important that you keep a detailed list of all your contacts. “Who is the person you connected with, where did you connect, what are potential opportunities and how can you help them”, are all things to keep track of.
Your relationships will become much stronger and have this information will be beneficial to these relationships.
A lot of people use social media the wrong way. They focus too much on their own needs and personal benefit, completely ignoring the needs and wants of other persons. Focus on beneficial networking and make sure to give the other person an opportunity to benefit from the relationship as well. This approach will help you secure more connections and opportunities, which will all contribute to strengthening your Personal Brand.
Give away some of your time, your advice, and any other resources you have available to help your connections.
When you first start out, make it a habit to contact at least one person every day with an offer to help.
11. Go for quality
Having thousands of followers is great, but it doesn’t mean much if they never take action. Aim for followers that are really interested in you. These are the people you want to connect with. They will like, comment, and share your content.
12. Be active
Share content regularly. It will keep your followers entertained and will prevent from losing their interest. Eventually, you will lose them and that’s not what you want. Post as often as you can manage, keep things visual, keep them entertained, and get awesome content to your waiting audience.
13. Go live
Live broadcasting is very popular on Facebook, Instagram, Twitter, and YouTube. It’s a great way to reach your audience in a more personal way. When you start streaming, think about staging, camera angle, sound quality, and lighting. Give your followers a heads up of what, and when, you’ll be broadcasting to get greater viewership.
14. Hashtag Often
Start using appropriate hashtags in your posts to build a presence and brand awareness. This makes your content searchable, and users with similar interests can find you. See which hashtags are popular with your favorite influencers, competitors, and other accounts related to your field of expertise.
15. Monitor your name
Set up alerts for your Personal Brand and service-related search phrases. Those alerts notify you when someone creates a post that includes your name or other branded terms and keywords related to your area of expertise. Now you won’t miss out anymore on opportunities to respond or join discussions. Don’t be afraid to add your voice and make yourself visible in a discussion.
16. Become an authority
Your personal brand becomes strong when you are a source of information. Start by sharing news and information that you feel is useful for your followers. Strive to be the person media outlets and journalists contact when they need expert advice or information on a popular topic.
17. Think before you post
This is actually the most important tip. Before you hit send, upload, or post, take a couple of seconds re-reading and evaluate your post. Remember, the only person you can trust to keep your private photos private is you. If you don’t want everyone to know about it, don’t post it. Once it’s out there, it could be there for life.
I know these tips for your Personal Branding Strategy will help you to create amazing online awareness. If you have any questions or need advice with your online strategy, don’t hesitate to contact me!